Designing for Web and Mobile is an art and colors play a vital role in evoking emotions in people. People respond to colors differently based on the context, culture and the country.
See what different colors represent
White – Light, reverence, purity, truth, snow, peace, innocence, cleanliness, simplicity, security, humility, sterility, winter, coldness, surrender, fearfulness, lack of imagination, air, death(in Eastern Cultures), life, marriage(in Western Cultures), hope, bland
Black – Absence, modernity, power, sophistication, formality, elegance, wealth, mystery, style, evil, death (in Western Cultures), fear, seriousness, conventionality, rebellion, anarchism, unity, sorrow, professionalism
Gray – Elegance, humility, respect, reverence, stability, subtlety, wisdom, old age, pessimism, boredom, decay, decrepitude,dullness,pollution, urban sprawl, strong emotions, balance, neutrality,mourning, formality
Yellow – Sunlight, joy, Happiness, earth, optimism, intelligence, idealism, wealth(gold), summer, hope, air, liberalism, cowardice, illness (Quarantine), fear, hazards, dishonesty, avarice, weakness, greed, decay or aging, femininity, gladness, sociability, friendship
Green – Intelligence, nature, spring, fertility, youth, environment, wealth, money(U.S), good luck, vigor, generosity, go, grass, aggression, coldness, jealousy, disgrace(China), illness, greed, drug, culture, corruption(North Africa), life, eternal, air, earth(classical element), sincerity, renewal, natural, abundance, growth.
Blue – Seas, men, productiveness, interiors, skies, peace, unity, harmony, tranquility,calmness,trust,coolness,confidence, conservatism, water,ice,loyalty,dependability, cleanliness, technology, winter, depression, coldness,idealism, air,wisdom, royalty, nobility, Earth(planet), strength, steadfastness, light, friendliness, peace, trustfulness, love, liberalism(U.S Politics) and Conservatism (UK, Canadian and European Politics)
Violet – Nobility, envy, sensuality, spirituality, creativity,wealth,royalty,ceremony,mystery,wisdom,enlightenment,arrogance,flamboyance, gaudiness, mourning, exaggeration, profanity, bisexuality,confusion, pride
Red – Passion, strength, energy, fire, sex, love, romance, excitement, speed, heat, arrogance, ambition, leadership, masculinity, power,danger,gaudiness,blood,war,anger, revolution, radicalism, aggression, respect,martyrs, conservatism (U.S Politics), Liberalism (Canadian Politics), Wealth(China) and marriage (India)
Orange – Energy, enthusiasm, balance, happiness, heat, fire, flamboyance, playfulness, aggression, arrogance, gaudiness, over emotion,danger, autumn, desire
Pink – Spring, gratitude, appreciation, admiration, sympathy, socialism, femininity, health, love, romance, marriage, joy, flirtatiousness, innocence and child-like activities
Brown – Calm, boldness, depth, nature, richness, rustic things,stability,tradition, anachronism, boorishness, dirt, dullness, heaviness, poverty, roughness, earth.
Effective use of colors will help the Brand and give it’s uniqueness to stand out.
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